In the name of all the Coffee Gods, not the dreaded fridge! The best place for coffee is in an airtight container, in a dark place at room temperature. The back of a kitchen cupboard is perfect. We offer some excellent storage containers that will keep our beans fresh and tasty. The key thing to avoid is getting any moisture involved, so dramatic temperature change (i.e., taking it in and out of the fridge every day) is a big no-no. If you have to you can freeze coffee, in the aforementioned airtight container, but ONLY DO IT ONCE. Once you take it out, make sure it stays out.